Q: Why don’t you have a store brand?
A: While who can say what the future holds, the reason we do not currently have our own store brand is that it’s important for us to recommend the very best supplement for a person’s needs, and it’s impossible to find the best products for each category in one brand. Additionally, with new research and advancements, the best product for a specific issue can change.
For example, for eyes, previously the very best product we had found for eye health was by NOW Foods, their Lutein and Zeaxanthin combination, which contains 25mg of the eye vitamin lutein as well as 5 mg of zeaxanthin (another nutrient crucial for eye health). Just this month, however, the company Jarrow Formulas has come out with an eye formula called Macula Protective Factors, which blows it out of the water, due to the rare form of zeaxanthin it contains that has been shown in scientific research to be much more effective than conventional zeaxanthin supplements (you can read more about the new Macula Protective Factors in the September issue of our newsletter).
Another example would be with curcumin (the active ingredient in turmeric), a potent anti-inflammatory supplement. In the past, the best curcumin supplement we had found was Jarrow’s curcumin phytosome, which research found was 29 times better absorbed than regular curcumin. That changed when the company Solgar came out with a new curcumin supplement, a branded extract was able to increase curcumin’s absorption by an incredible 185 times when compared to standard curcumin supplements (a claim confirmed by scientific research).
We make a point to stay on top of new research about supplements and natural health, so we can recommend the most science-based, potent, and effective supplements, whatever the brand. We also offer extensive sales and discounts every day (15% off daily for seniors, college students, and firefighters and police with an ID, as well as 10% off with our “secret word” found in our email newsletter or website) to help make living a healthy lifestyle more affordable.